Nova Scotia Investing $2.5 Million to Attract Newcomers

Published on: October 4th, 2021

Nova Scotia plans to double their population by 2060; to this end, the Atlantic province has announced that they will be investing significant funds in a marketing program to help attract newcomers.

Nova Scotia’s investment in immigration

The Labour, Skills and Immigration Department of the Nova Scotia government has announced that they will be investing $2.5 million in a marketing program to attract newcomers to the province. The details of the campaign and who is designing it has not yet been determined.

While the goal of the program is to attract newcomers from both within and outside of Canada, there will be a strong focus on immigration. Since the COVID-19 pandemic, immigration numbers decreased due to delays in processing and border and travel restrictions. As immigration begins to return to a pre-pandemic normalcy, Nova Scotia is gearing up to market their province to an international audience.

“We have new immigrants coming to this province. We also have international students studying here, and from conversations that I have had with them, they want to make Nova Scotia their home and we want to make that happen for them” (Jill Balser, Minister of Labour, Skills and Immigration).

Nova Scotia immigration programs

Nova Scotia currently offers several nominee programs for candidates with job offers, work experience, or who have recently graduated from a post-secondary school in the province.

The province also hosts a program that routinely invites candidates from the Express Entry pool based on labour market needs. The Labour Market Priorities program has previously invited Express Entry candidates with strong French proficiency, or work experience in an in-demand occupation.

As the Atlantic provinces face a growing population crisis, they are increasingly looking to immigration programs to fill demographic and labour gaps. To assist in this, the federal government has also implemented the Atlantic Immigration Program. This program that makes it easier for designated Atlantic employers to hire foreign nationals, and offers a pathway to permanent residence for these foreign nationals with qualifying job offers.

Recent articles

Express Entry Draw

Express Entry Draw #225 | 636 PNP Candidates Invited

Canada held a new round of invitations for Express Entry provincial nominees as IRCC gears up for the next all-program draw. Immigration, Refugee, Citizenship Canada […]

Jobs in Canada

High Levels of Immigration Critical to Canadian Labour Market, Research Shows

The Canadian labour market is critically dependent on high levels of immigration, according to a new study. The study, conducted by Statistics Canada, found modest, […]

Express Entry

New Express Entry Program Changes Coming This July

This July, many new changes to the Express Entry program are likely to come into effect. With faster processing times, more invitations to apply, and […]

Canada Permanent Residence | Temporary Foreign Worker Program

Canada to Reveal New TR to PR Immigration Program

According to Canada’s Immigration Minister, the Canadian Government is planning to provide a faster pathway to permanent residence for temporary workers. Like the TR to […]

Living in Canada

What Canada’s Record-Low Unemployment Means for Immigration

According to a recent Statistics Canada report, Canada’s unemployment rate hit a record low at 5.1%. As the Canadian economy exceeds pre-pandemic growth, employers look […]

International Students

Quebec Ends Work Permits for Some Private College Graduates

Quebec announced they will no longer be issuing post-graduate work permits to international graduates from unsubsidized private colleges as of September 1st, 2023. The Quebec […]

Free assessment

Discover your Canadian immigration options. Get your free assessment now!