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New Brunswick Unveils Strategy to Welcome 7,500 Newcomers Annually by 2024

The province of New Brunswick has announced a five-year Population Growth Strategy to address its current and future labour market needs. The strategy will focus on attracting and retaining newcomers, with the goal of welcoming 7,500 a year by 2024!

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New Brunswick hopes to bring the annual immigration intake to approximately one percent of the province’s population, tripling the number of immigrants currently residing in the Atlantic province. Between 2014 and 2017, the number of New Brunswick newcomers has increased from 625 to 2,291, and the province wants to continue this steady growth.

The proposed strategy will focus on attracting skilled workers and recruiting entrepreneurs to align with labour market needs, while creating an environment where newcomers and their families can settle and succeed.  

It will also aim to ensure newcomers remain in the province, with the goal of a one-year retention rate of 85 per cent by 2024. Moncef Lakouas, president of the New Brunswick Multicultural Council, states that the need for communities and employers to provide opportunities to immigrants is key to this: 

“Making sure that we do a better job in terms of getting immigrants to fill jobs and getting immigrants get to know their communities and to fall in love with their communities.”

Targeting French-Speaking Newcomers

New Brunswick ranks as the third most French-dominant province after Quebec and Ontario, with 34% of its population being fully bilingual in English and French. In 2018, 19% of newcomers coming from provincial immigration programs were French-speaking. 

The action plan will target a two percent annual increase of francophone immigrants, to reach a total of 33 percent in the next 5 years, by ensuring all services, institutions and programs are engaging and benefiting to French-speaking newcomers. 

Forecasting More Jobs in Next 8 Years

By 2027, New Brunswick is estimated to have about 120,000 job openings; approximately 13,000 of which will require employment from outside the province. 

With a significant inter-provincial migration loss and a decreasing birth rate, the province reveals that the strategy is key in providing the skilled workers needed to fulfill these jobs.

Atlantic Immigration Pilot Program

The 5-year strategy will also focus on improving and increasing immigration through all available pathways, such as the Atlantic Immigration Pilot (AIP) and the New Brunswick Provincial Nominee Program (NBPNP). 

The AIP program was launched in 2017 to address labour market challenges found in the four Atlantic provinces, New Brunswick included. Applicants need to have a job offer from a designated employer in order to be qualified, as well as a minimum of one year work experience, education, language proficiency and proof of funds. With the AIP program extended for another two years, it aims to welcome 4,000 new immigrants by 2020. 

If living and working in New Brunswick has peaked your interest, now may be the best time to start your Canadian immigration process! 


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